Gregory Siff
Life, 2015
About the Artist
American, b. 1977, Brooklyn, New York, based in Los Angeles, California

Gregory Siff’s signature “storyboards” feature fragments of imagery that represent a visual record of the artist’s life. He understands each icon as a piece of DNA that provides a window into his emotional and creative state of mind. Siff prefers to work with primary colors as they symbolize the imaginative possibility of beginning a work of art. His career has involved numerous collaborations with brands such as Vans and Helmut Lang, along with varied commissioned installations with charities, auction houses, and galleries across the United States.